Learning FB can be overwhelming. It requires a degree in itself and the power it has to reach and influence customers is unparalleled. It’s hands down one of the most powerful tools available to help customers along their journey in the funnel,
A few topics to think about:
-Difference in customer acquisition times when you are offering a higher price tag item vs a lower price tag item
-Treating visitors to your website differently based on how recently they were on your site
-Targeting custom audiences at other holiday times
-Re-marketing ads need to stay relevant so that FB doesn’t remove these people from your custom audience after a certain amount of time
There’s just a few different factors in the FB marketing platform!